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Olympia London 11 - 13 November 2016

BBC Good Food Show London

Book tickets or call 0844 581 1361


Stand Opportunities

Why exhibit?

Our BBC Good Food Show London attracts an affluent, urban audience. Packed with features, visitors & exhibitors, it's no wonder this Show is the largest dedicated food & drink Show in the capital.

Whether you are looking to launch a new product, increase brand awareness, reach new audiences or improve sales, discover how positioning your brand alongside the BBC Good Food Shows could help you achieve your brand's retail and marketing objectives.

Essential Information

  • 25,000 visitors expected in 2016
  • Average age of 40
  • £119 average spend per person at the Show
  • Average household income of £58,000
  • 78% female


Apply for a stand, call us today on 0203 405 4285 or email

Exhibitor Testimonials

"Our first time at such a massive event, and we really enjoyed it. It was great that everyone was there because of food and drink, which made it so easy to engage with our audience. There was a great atmosphere, and we thoroughly enjoyed being part of it." - Emma McGregor, Tendring Fruit

"The BBC Good Food Show London was a great opportunity to talk to consumers about our new Quinoa bars and Sprouted grain oat bars, sample & sell our new products, & receive valuable feedback too." - Ann Perkins, Perkier

Brands we've worked with in 2015

Brands we've worked with in 2015


Watch the video to see what some of our existing exhibitors think of the shows:


We’re confident that we can find the position suited to your brand and retail objectives. If you would like some assistance on how to improve your stand and make your brand stand out then please ask us.

We have subsidised rates available throughout certain areas of the Show, please see below.

The Wine Cellar

The Wine Cellar is the ultimate destination for wine lovers. Incorporated within the BBC Good Food Show London, the area brings together keen amateurs and connoisseurs who come to stock up for the festive season, explore wines from across the globe and listen to experts. The Wine Cellar offers you a chance to retail for off site consumption, sample, build valuable brand awareness, collect data or just meet wine lovers face to face.

If you are a small boutique, artisan vineyard or importer then The Wine Market is perfect for you. Exhibitors will be able to sample and sell their selection of wines to our visitors from a 3m x 2m stand, including a table, chair and wine barrel at a subsidised rate. The aim of the Wine Market is to help promote smaller producers and importers.

Regional, Speciality and Artisan Food

Regional, speciality and artisan food is a key element of the BBC Good Food Show London and keeps growing year after year. From artisan cheese makers to game dealers, smokehouses to preservers, chocolate makers to cake crafters, we have it all, and our visitors love to browse, sample and buy from them and listen to their stories.

If you are a small artisan producer or a speciality brand, the Producers’ Village area of the BBC Good Food Show London is the perfect place to position your premium products. Take a look at the different areas and schemes below, or contact Catriona Banks on 020 3405 4285 or email to discuss the options further.

Producers' Village

The Producer’s Village is a destination for visitors to shop for a wide range of speciality and artisan products that they would not be able find on the supermarket shelves. This area is promoted as the place to buy gifts and goodies to take home and features small businesses from all over the UK as well as local producers working in and around the London area. These subsidised stands are a set unit of 2 x 2.5 and are by application only.

BBC Good Food Show Champions

The BBC Good Food Show have launched a campaign to help the 'Good Food Champions’ out there to exhibit at our shows with a subsidised presence; enabling them to gain a platform in front of thousands of food enthusiasts, industry experts and chefs and ultimately help to grow their business.

Inclusion in the area will be based on consideration of the following criteria, which will be assessed through an application form and a tasting and review of produce too:

  • Size of Business
  • Quality of Product
  • Point of Difference
  • Provenance
  • Presentation of Product Range
  • Integrity

What do BBC Good Food Show Champions get?

  • Subsidised rates set with small producer budgets in mind
  • Inclusion in dedicated BBC Good Food Show Champions Pavilion
  • Editorial coverage of area on show website and in show guide
  • Inclusion of area in social media campaign
  • PR coverage of area before show and on site
  • Opportunity to put your product in front of press, VIPs, green rooms and selected chefs


f you think you should be a BBC Good Food Show Champion, or for more information about the scheme download information and an application form, or contact Katy Truss via email on or call 07837 753403

Bakes & Cakes Village

This is an area devoted to all things baking, bunting and all. With a mix of both established baking brands and small, specialist companies, the village will be full of passionate baking enthusiasts at every show. Standard shell scheme and space only rates apply, however a new subsidised rate has been introduced for small, specialist, independent companies with limited distribution and turnover which is strictly by application only. 

Get in touch with Tanika Facey for more information on

Producers Bursary Awards


Small, independent food and drink producers are one of the most important parts of the Shows and we're committed to supporting fledgling businesses ready to grow their businesses by attending a national show. 

Now in its 7th year, the Producers Bursary Awards have launched again and we are on the hunt for the most fabulous and deserving food and drink producers we can find.  Following an application process and tasting and judging by the BBC Good Food team, the most outstanding will win a free stand package at one of the shows in Birmingham, Glasgow, London and Harrogate. 

If you’re less than 3 years old, have a turnover lower than £250,000 and think you’ve got a fabulous product that should be rewarded apply now by following this link. If you have any queries please contact Katy Truss, who manages the scheme on


winners 2

Eat Well Pavilion

If you’re a brand or small producer that promotes health and well-being then our new EatWell area is for you. This area gives our visitors a chance to discover new brands that help them maintain a healthy lifestyle, from healthy alternatives and free from products to nutritious snacks and natural ingredients. 

We’ll be looking for some great brands and small producers to create a new area on the show floor dedicated to delicious and nutritious food and drink! This will be the go to area for all visitors working towards a healthy lifestyle in balance with their love of good food. Subsidised rates are available by application. 

Get in touch with Tanika Facey for more information on